April 27, 2004


Baskin-Robbins and First Book Union College to Host Free Scoop Night

LINCOLN—Baskin-Robbins, (6835 N. 27th Street location only), in partnership with First Book Union College, will host a Free Scoop Night on Wednesday, April 28 from 6 p.m. to 10 p.m.

Baskin-Robbins stores across the country participate in this annual event and give away an average of 200 scoops of free ice cream per second during the evening. In celebration of Free Scoop Night, Baskin-Robbins will give back to the community by making a donation to First Book, a national nonprofit organization that provides free, new books to children from low-income families. During their five-year partnership, Baskin-Robbins’ donations have supported the distribution of more than a million new books to children across the country by First Book.

            “I’m excited that [First Book Union College] is partnering with a company such as Baskin-Robbins, because through their efforts our organization will earn funds that we will use to purchase books for low-income children here in Lincoln,” said Joann Herrington, sponsor of Union’s First Book Campus Advisory Board. Representatives of First Book Union College will be on hand during the event to answer questions about organization and its effort to give new books to children in Lincoln.

            The student-led initiative was launched in March at Union College and is the only First Book Campus Advisory Board in Nebraska. Thanks to support from Baskin-Robbins and other fund raising efforts, during the next year First Book Union College will be able to give free books to hundreds of children through organizations who have literacy programs including the Clyde Malone Center, Hispanic Community Center, YMCA, and Lincoln Action Program.


About First Book Union College

First Book is a national nonprofit organization with a single mission: to give children from low-income families the opportunity to read and own their first new books. In neighborhoods across the country, First Book Advisory Boards unite leaders from all sectors of the community to provide books to children in literacy programs, housing project initiatives, after-school programs, and other community-based efforts reaching children living at or below the poverty line. In the past three years, First Book has distributed more than 20 million new books to children in need in hundreds of communities nationwide. For more information about First Book, or to make a donation to help children in need, visit www.firstbook.org.


Literacy Statistics

Š                61% of low-income families have no books at all for their children. (Department of Education 1996)

Š                One in every five children under the age of three lives in poverty and is therefore less likely to have books at home or access to quality early childhood education. As a result, children from low-income families begin school thousands of words behind their peers. (The State of Children in America’s Union: A 2002 Action Guide to Leave No Child Behind, Children’s Defense Fund 2002)

Š                Over 80% of low-income child-care centers lack book corners, age-appropriate books, and other print materials. (Neuman, Susan B., Donna C. Celano, Albert N. Greco, and Pamela Shue. “Access for All: Closing the Book Gap for Children in Early Education,” 2001)

Š                In 2000 nearly two-thirds of fourth-graders in high-poverty schools were unable to reach the National Assessment of Education Progress’s basic level of reading achievement. (Reading Excellence Act Overview, Office of Elementary and Secondary Education 2002)


About Baskin-Robbins

As the world's largest chain of ice cream specialty shops, Baskin-Robbins creates and markets its innovative, high-quality premium ice cream, specialty frozen desserts and beverages in more than 5,000 retail shops internationally. Headquartered in Randolph, Mass., Baskin-Robbins is part of Allied Domecq PLC.