Graphic Style Guide

Identity
Logo

Tagline
Contact Info and Stationery

Thoughts on Identity

Every avenue of communication—newsletters, stationery, signs, publications, advertisements, Web pages, etc.—strengthens or weakens Union's image. My goal, which is shared by the Integrated Marketing Team, is to create a clear Union College identity.

By following the guidelines in this guide, you can help Union communicate with consistency. Thank you for your part in bringing Union's identity into focus.

Signature of David Smith

Union College president, 1998-2011

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