Presenting Experience the Spirit
Union's "Experience the Spirit" tagline was introduced as a culmination of a research and branding process directed by the Integrated Marketing Team. Sometimes used adjacent to the college logo, the phrase's key words indicate that an experience at Union College is active and filled with spirit—most importantly the Spirit of God, but also the contagious enthusiasm of the spirited individuals who learn and work at Union.
The marketing team has approved specific treatments for combining the college logo and tagline. These combinations are intended primarily for promotional materials. For most general college documents, the logo is to be used alone. Several options with a limited color palette are available for projects overseen by Marketing Communications. If you wish to use the logo with the tagline, please contact the Marketing Communications office for assistance.
Two options for using the logo with the tagline: