Biography of Scott Cushman

Photo of Scott Cushman
Full Title: Director of Digital Communication
Building: Carnegie Building
Room Number: 102
Email: scott.cushman [at]
Work Phone: 2275
Departments: Integrated Marketing Communications - 402.486.2518
Job Description:

My job is managing, supporting and improving Union's online presence, including the website you are currently looking at. (And don't forget Union's Facebook page and other social media initiatives.) In support of that goal, I also manage student workers and an amazing Web programmer, take lots of photos, attend a few committees, write and edit articles and scripts, and plenty of other duties as assigned.

(Read about the process and people who made the current Web site possible.)

Academic Background

B.A. in English, History and Social Science, Union College, 2003.

Additional graduate-level coursework taken at the University of Nebraska-Lincoln in English composition, linguistics, literature and creative writing, 2004-2006.

Campus & Community Involvement:


Union College committees:

  • Archival Committtee, member (2007-present)
  • Web Committee, chair (2006-present)
  • Search committee for a new director of Information Systems (2013)
  • Technology Planning Team (2010-2011)
  • Criterion Four Accreditation Subcommittee, member (2007-2009)
  • Various ad-hoc committees, including making an employee-student confidentiality policy, defining and branding a fully integrated learning initiative, creating a new look for marketing materials, etc.  
  • COEM 440: Social Media Public Relations and Marketing (2015)
  • COEM 362: Introduction to Online Audiences (2014)
  • COMM 320: Communication Theory and Research (2012, 2013)

Clocktower student newspaper, non-editorial sponsor (2007-2009)


  • Nebraska Community Blood Bank Board of Directors, member (2012-present)
  • Volunteer photographer for Nebraska Sports Council (2012-present)
  • Society of Adventist Communicators, member (2006-present)
  • Nebraska Community Blood Bank Advisory Council, member (2008-2012)
  • International Association of Business Communicators, member (2008-2011)


Professional Background:

Before returning to Union in 2006, I taught English for language learners at:

  • Southeast Community College, Lincoln, Nebraska, 2004-2006.
  • ELC Kiev, Kyiv, Ukraine, 2003-2004.
  • Instytut Języków Obcych "School by the Sea," Kołobrzeg, Poland, 1999-2000.

As a student at Union, I worked as a writer in the Advancement office and Marketing Communications, served as editor of the chapel bulletin, tutored ESL students and spent two years in student government positions.


Since coming to Union, I have written quite a few articles for CORDmagazine, Outlook, and other publications as part of my job. Older writing credits outside the realm of my professional duties include:

  • "Social Media: Who, How, What and Why?" Alumni Directors Pre-Session presenter. Philanthropic Services International Conference. Baltimore, Md. July 2014
  • Public Relations/Web/Graphic Design breakout session facilitator. Nebraska Independent Colleges Foundation Summer Workshop. Dana College. July 15, 2009.
  • "Constructing Identity in a Digital World." Nebraska Society of Association Executives. October 18, 2008.
  • "Back to the Future: Finding our Social Roots in New Territory." Brand Camp, American Marketing Association-Lincoln. March 18, 2008.
  • "In your Facebook." International Association of Business Communicators/Lincoln. January 24, 2008.
Speaker's Bureau:
  • New media and its implications for public relations and marketing
  • Online identity construction and security
  • The merits of building websites with content management systems
Personal Information:

I enjoy typically geeky pursuits. I participate in online culture, such as niche news aggregators, reading/listening to podcasts and books, and keeping up with friends through social networks. I also spend time finding the literary value in TV shows and playing with computer hardware. A multitasker, I usually engage in more than one of these activities at a time.

I also enjoy cooking, and I believe recipes should only be used as suggestions rather than how-to guides. 

Since 2009, I've really gotten into photography, which is something of a professional hazard working in PR. Increasingly, my free time is filled with photo editing. 

I'm usually up for good food or a game of Scrabble if you'd like to engage me in real-world activity.