sccushma

Profile

Picture of Scott Cushman
Full title: 
Director of Digital Communication
Building: 
Carnegie Building
Room Number: 
102
Email: 
sccushma [at] ucollege [dot] edu
Work Phone: 
2275
Departments: 
Marketing Communications - 402.486.2518
Job Description: 

My job is divided into two main parts:

  • writing and editing press releases, articles, video scripts and ad copy
  • managing, supporting and improving Union's online presence, including the Web site you are currently looking at. (And don't forget Union's Facebook page and other social media initiatives.)

The second part could easily consume all of my time, but fortunately I have the support of content managers in every department and division on campus as well as gifted student workers. (Read about the process and people who made the current Web site possible.)

Academic Background: 

B.A. in English, History and Social Science, Union College, 2003.

Additional graduate-level coursework taken at the University of Nebraska-Lincoln in English composition, linguistics, literature and creative writing, 2004-2006.

Campus & Community Involvement: 

On-campus

Union College committees:

  • Archival Committtee, member (2007-present)
  • Web Committee, chair (2006-present)
  • Search committee for a new director of Information Systems (2013)
  • Technology Planning Team (2010-2011)
  • Criterion Four Accreditation Subcommittee, member (2007-2009)
  • Various ad-hoc committees, including making an employee-student confidentiality policy, defining and branding a fully integrated learning initiative, creating a new look for marketing materials, etc.  
Teaching COMM 320: Communication Theory and Research (2012, 2013)

Clocktower student newspaper, non-editorial sponsor (2007-2009)

Off-campus

  • Nebraska Community Blood Bank Board of Directors, member (2012-present)
  • Volunteer photographer for Nebraska Sports Council (2012-present)
  • Society of Adventist Communicators, member (2006-present)
  • Nebraska Community Blood Bank Advisory Council, member (2008-2012)
  • International Association of Business Communicators, member (2008-2011)

 

Professional Background: 

Before returning to Union in 2006, I taught English for language learners at:

As a student at Union, I worked as a writer in the Advancement office and Marketing Communications, served as editor of the chapel bulletin, tutored ESL students and spent two years in student government positions.

Publications: 

Since coming to Union, I have written quite a few articles for CORDmagazine, Outlook, and other publications as part of my job. Older writing credits outside the realm of my professional duties include:

If you'd like to read my infrequent ramblings, visit my blog at andrushka.net. For photography, visit scopho.to.

Presentations: 
  • Public Relations/Web/Graphic Design breakout session facilitator. Nebraska Independent Colleges Foundation Summer Workshop. Dana College. July 15, 2009.
  • "Constructing Identity in a Digital World." Nebraska Society of Association Executives. October 18, 2008.
  • "Back to the Future: Finding our Social Roots in New Territory." Brand Camp, American Marketing Association-Lincoln. March 18, 2008.
  • "In your Facebook." International Association of Business Communicators/Lincoln. January 24, 2008.
Speaker's Bureau: 
  • New media and its implications for public relations and marketing
  • Online identity construction and security
  • The merits of building websites with content management systems
Personal Information: 

I enjoy typically geeky pursuits. I participate in online culture, such as niche news aggregators, occaisional multi-player gaming, reading/listening to podcasts and books, and keeping up with friends through social networks. I also spend time finding the literary value in TV shows and playing with computer hardware. A multitasker, I usually engage in more than one of these activities at a time.

I also enjoy cooking, and I believe recipes should only be used as suggestions rather than how-to guides. 

Since 2009, I've really gotten into photography, which is something of a professional hazard working in PR. I am continually realizing just how much I have yet to learn.

I'm usually up for good food or a game of Scrabble if you'd like to engage me in real-world activity.

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